“Viewing Feedback”

Property Selling

Sellers often get excited once they know a viewing is taking place at their property.  Who can blame them?  It’s such a build up!  Deciding to move on, choosing an Estate Agent, approving the photos and sales particulars or brochure.   So you can imagine what it’s like when the property selling feedback doesn’t get off the ground.  Most sellers we know would not be impressed if they received little, or no property selling feedback from their Agent.

Prompt and constructive feedback should be a fundamental part of any Estate Agent’s service to their clients.  Only when Agents understand what buyers think of a property can they deliver practical advice that will enhance its sale prospects. The Agent and the Seller should be working hand-in-hand to achieve the desired outcome, based significantly on buyers’ comments.

We also understand the Seller’s anguish in simply not knowing whether a sale is imminent following a viewing.

Understanding feedback

Sometimes, feedback is obviously positive: “When can you move out?” is clearly a strong buying signal; “What are the neighbours like?”, “Could I bring my partner round?” or  “Will you be leaving that cupboard?” certainly indicate that the property is a distinct possibility.  A good Agent should be able to move this interest towards a firm offer.

Some feedback can be helpful in confirming whether the asking price is positioned correctly in the market. Buyers buy by comparison, and sometimes a swift price adjustment can be imperative to avoid the house going stale on the market. For example, “The property is too small for us” usually means, “We have seen larger houses for the same price”. “The street is too busy” usually means “We’ve seen similarly priced properties in quieter streets”.

Of course, many people are just being polite when they say, “We’ll think about it”, or “I’m sure you’ll find a buyer easily”. The key to Estate Agency is identifying which comments point to a sale, which point to a negotiation, and which point to a problem with the price. And we think Sellers deserve to know, via prompt and supportive feedback.

Would you like advice on your selling your property?  Call us on 01273 735237 or email teamsales@callaways.co.uk for a no-obligation chat.