Why choose Callaways Brighton & Hove for your Property Sale or Let Why choosing Callaways for marketing your property in Brighton & Hove is a wise move In a rapidly changing and fiercely competitive property market, being innovative is not only necessary but becomes a prerequisite if you want to remain profitable and grow your property portfolio business. The traditional landscape of the high street estate agent is constantly being challenged both by a savvy general public, Do-It-Yourself (DIY) portals and the seemingly none stoppable digital revolution. With such challenges we have to stay ahead of the game and our approach has been to focus on marketing innovation which embraces all routes to market and not just the old above and below the line marketing strategies. We have listened to our customers and introduced new services and in corroboration with our employees produced a targeted training and development plan to ensure we have the right quality people in place to deliver the customer service that is required in today’s market place. Marketing Innovation In light of this assault from numerous online and corporate estate agency brands in Brighton & Hove, providing value added service to customers has become even more paramount. Conceptually we are moving away from simply listing properties to providing a consultancy service. This service includes trying to source required properties for people who want to live by a particular school or who require rental yield information when considering buying a buy-to-let. We can also help would-be home buyers with decorating their new homes when they move in, and provide in-depth knowledge of what it’s like living in the local area in terms of amenities, restaurants and bars and the typical social-economic groups that frequent the neighbourhood. This integrated package offers more than the simple transactional model of making the sale. Bespoke Marketing – Media Plan Property marketing has also come under the spotlight and in response to feedback from our clients we have created a pick and mix of marketing options that our vendors can select to market their property. After an initial consultation with our marketing consultants who advise on preparing your property for sale, identification of target markets a tailored marketing plan is created. The agreed strategy is then executed for an agreed period of time and then a scheduled review takes place. Monitoring and evaluation takes place throughout the Campaign and the effectiveness of each marketing initiative independently assessed against enquiries, viewings and offers. The strength of this initiative is the partnership element between agent and vendor. Budgets and timescales are agreed in advance, success is measured by the impartiality of data and if required corrected measures again agreed in consultation with the client are put in place. Communication Paramount to good client relations is communication and so we provide forums to engage with our stakeholder groups on a regular basis. We have reviewed all of our communication and touch points with our customer base to make sure we are providing required information both in the specified time frame and using the client selected media. Using proprietary software “Brief your Market” we engage with our customers at predefined points throughout the buying/service life cycle. As a result of data derived from these sources we have fine-tuned the development, execution and evaluation of our communication plan. The scope of this work includes letters, thank-you cards, birthday/anniversary triggers, email marketing, and post sales and service customer service questionnaires. Newsletters are sent out to the customer base on a monthly basis keeping them up to date on legal changes, marketing initiatives, and news on what is happening at branch level. We also keep in contact via direct mail, email marketing, SMS, adverts and PR. New Services & Initiatives The online marketing environment has grown significantly over the past year. We have put a lot of effort into site navigation as we have tried to enhance our “web user experience” when visitors come to the site. We list more information about the property for sale or rent, and provide floor plans. We have fully embraced social media in the last year devising campaigns on both Facebook and Twitter. Our Facebook campaign has focused around quirky copy about the properties we have available or what it’s like to live in Brighton & Hove and other areas. This material has been interspersed with lifestyle, gardening and interior design copy. This we believe provides added value and gets our friends hooked and our likes growing, promoting brand awareness. We have used twitter as a tool to promote our brand and services. We have written industry related blogs which we are able to tweet to our followers and devised lists of twitter followers into segmented group. Employee Development Callaways Estate & Lettings Agency is committed to the continuous training and development of its individual employees, our greatest assets, both in the area of job related skills training and lifelong learning for personal development, growth and achievements. Managers are encouraged to adopt and promote continuous training and development of self and with team members both inthe area of job related skills, training for professional qualifications and lifelong learning for personal development, and growth. All training practices and procedures endeavor to support individuals to strive to achieve these goals. To ensure that training activities support both the individual’s and company’s objectives and are cost-effective all training activity is planned and monitored. Our Training Development Strategy is focused on creating a motivated workforce which is capable of meeting new challenges, is skilled and competent in all aspects and will tie in with our objectives both short and long-term. This approach stimulates out of the box thinking, and as a company we have benefited from this philosophy enormously in the past year. The most notable achievements being the successful attainment by the Hove branch manager being shortlisted in a national competition for exceptional customer service and managerial prowess. Contact Us Now Talk to one of our property experts on 01273 735237 or via the form below Quick Contact Name * Email * Enquiry Type -- Enquiry Type --SalesLettingBeach HutsValuationsProperty Management Message * reCAPTCHA Submit Read our latest reviews Justin 15/10/2023 Callaways have served us for nearly 10 years. They helped us prepare a property for rent, fully managed the rental property and have just sold the property for us. Throughout that time we have found them to be professional, courteous and proactive. They provided advice when required and arranged everything that needed to be done. Our experience with all Callaways staff has been positive but for many years now most of our interactions have been with Jacqui on the lettings side and James on the sales. Both seem so suited to their roles and are just the sort of people you want to look after or sell your property. We had no previous experience of letting agents but we know in Jacqui and Callaways, very good ones do exist. For the sale, James showed excellent communications. He was instrumental in keeping everyone talking, chasing progress and getting it done. Thank you all. Tasos Pelekanou 14/08/2023 Ten years ago I bought a flat through Callaways. I found tenants through Callaways. I have just sold that flat with Callaways. Every step of the way they have been professional , given spot on advice & taken so much of the hassle out of it. James Duffy has been excellent. I had a difficult sale due to freeholder issues & his knowledge & efficiency have made all the difference. I highly recommend this agent. Peter Farrell 18/12/2022 A company that inspires confidence in clients. Robin Scott 22/07/2022 My wife and I have been clients of Callaways for over a decade as both tenants and subsequently buyers of the home we rented through them. Through this long period of engagement, every experience we have had with them was of the highest standard. Whilst renting, the lettings team (led by the lovely and charismatic Jax) were always friendly, personable and responsive. They maintained a delicate balance between acting on behalf of the landlord, whilst also empathising with our situation as tenants. When the opportunity arose to purchase the home we rented, we could not have asked for a better agent than Heather. She skilfully managed a complicated situation, managing not just the process but also the emotions of all involved. It's a pleasure to be able to say that, in our experience, Callaways delivered real value to all parties. Not all estate agents are created equal, and Callaways showed how it should be done! I cannot recommend them highly enough. Ben Massen 22/04/2022 We rented our home through Callaways and found them to be professional and highly knowledgeable. James and Jacqui were both helpful, courteous, straightforward, and always responded quickly with a high degree of care. Jane Pearce 01/04/2022 I have had the pleasure of dealing with James Duffy (Branch Manager) and Jacqui Dickinson (Lettings) for 9 years. They have both offered me exceptional customer service and professionalism throughout all my Lettings and Sales dealings with them. Highly recommend D. S. 07/02/2022 Excellent from begining to end. Allways the consumate professional Heather and her team went above and beyond to make the selling of the family home when my mother passed as smooth and stress free as possible under the circumstances. 100% Recommendation. Alice Bengtsen 21/10/2021 Buying a beach hut through Callaways was a pleasure, with Heather always willing to share her wisdom and advice. Thanks for making the process fun, as well as the end result. Tim W 24/08/2021 We have been using Callaways Lettings Service for many years and have received a consistantly good service from their dedicated staff. We have been particularly impressed with their knowledge and expertise of the lettings business and their ability to work closely with the Building Management Teams. This has resulted in good relations with Landlords and the speedy resolution of maintenance and tenant issues. C G 12/07/2021 I can honestly say that Heather has been the most patient & helpful agent EVER. She has kept me up to date regularly with progress. It is a great agency to buy a beach hut as her knowledge is incredible having sold them on a regular basis for many years. Highly recommended.