Selling? Warm up your buyers

Selling? Warm up your buyers


Warm up your buyers

Winter often brings a lack of colour that makes us all feel a little bit under the weather. If you are selling warm up your buyers for a successful house sale. Tap into a bolder palette of colour and use hot shades to draw potential buyers in by creating a warm oasis that makes them feel more comfortable and relaxed – more ‘at home.’

The role of colour

Don’t underestimate the role of colour, whatever the time of year. Feature walls and blocks of colour may not be to everyone’s taste. However, they make a property stand out by creating points of interest that potential buyers will remember.

Draw on the opulence of richer colours! Captivate potential buyers and elevate the allure of your home for a successful sale during the darker, winter days. Such colours work particularly well at this time of year because we want to feel warm and cosy.  Bringing this richness into homes can turn up the temperature despite stormy weather.

How to add colour

Choose to use such colour as accents or as more permanent, bolder features.  Paint a vibrant feature wall, or simply incorporate the colours into your accessories – such as rich velvet throws or luxurious shades.

The latest colour trends

According to Country Living, search data analysis shows that homeowners are making braver choices in terms of colour.  They are embracing bright and rich shades. It predicts that green will be the most popular living room colour for 2024 and points out that deep greens are a perfect accent for neutral rooms.

Deep blues, particularly teal, are another popular colour choice and can be paired with rust reds and warm mustards to create an even cosier environment for would-be buyers. Homes & Gardens calls teal a welcome choice for winter and says that the colour is rightly enjoying its moment in the spotlight. Both greens and blues have a strong biophilic nature, reminding us of the outside world – even when it may not be at its best.

Elegant golds, or ochre, are another top colour choice in winter.  Perhaps they once again remind us of autumn leaves long after they’ve fallen. Homes & Gardens says golden ochre is “like a warm embrace in winter”. It’s easy to see why, given the warmth and richness it creates. Deeper golds, meanwhile, help to exude an even greater sense of luxury in the home. Incorporating lavish, ruby reds and burgundies into your colour scheme can bring additional warmth that will remind your potential buyers exactly what home comforts are all about.

Here at Callaways Estate Agents, we will do all we can to help you complete a smooth house sale. We operate across the South Coast, including in Falmer, Worthing and Brighton & Hove.  We have the experience and knowhow of the local area to help you set the right price and attract motivated buyers.

For more info about what we can offer, please get in touch with us today. You can also get a free, instant online valuation of your home, to give you an idea of how much it could cost by clicking here.