Property Selling Myth by Heather Hilder on November 19, 2020 “Selling your Property” Property Selling Myth It would not be unreasonable to assume that as a property comes onto the market, the instructed estate agent will post the property details on various property portals. Next the agent waits for the enquiries to roll in. We are about to expose the property selling myth! However, this approach is somewhat simplistic! We take a much more strategic and proactive approach to handling new buyer enquiries. There is a fallacy surrounding adverts in that many people think that a property sells as a direct result of the publication of its corresponding advertisement. This is simply not true in most cases. In fact, the overwhelming majority of buyers who enquire about a specific property do not go on to buy it – they buy something else instead. This is because only limited information can be conveyed in an advertisement, such as price, location, accommodation and condition. Yet the decision to buy is usually much more complex. It is something that cannot adequately be assimilated until the buyer actually visits the property. Property Enquiries So it is important to choose an agent that advertises extensively. We feature our clients’ properties on a number of tried and tested property portals. More so, it is important to choose an agent who knows what to do with an enquiry. It’s simply not enough to just put the buyer on a mailing list! A reliable agent will use good ads to attract buyers. He will then use his skill, training and judgement to help the buyer identify the right property. In all probability the property will not turn out to be the one about which the buyer initially enquired. This effective method is one of the reasons why we enjoy such an excellent ratio of new applicants to sales agreed. Consequently, of course, this is much to our clients’ substantial advantage. Why not join them? Call Callaways’ team on 01273 735237 or email teamsales@callaways.co.uk now to arrange a confidential appraisal so that we might provide you with highly relevant strategic marketing proposal.
