Property Awards Success 2016 by Heather Hilder on October 4, 2016 “Property Awards Success” Another Success 2016 At first glance there does not appear to be a causal relationship between the property sales cycle and success at National property awards. You may think this kind of accolade does not affect you and your desire to buy/sell or rent property. However, this question under greater scrutiny hopefully will persuade you to actively seek out estate agents and other service companies who enter these awards. In my experience these agents relish competition, welcome their product and service offerings being under the spotlight, and embrace the sometimes dichotomy of maintaining standards and embracing change and innovation as a matter of course. Award Submission & Success Making the decision to enter an award should never be taken lightly. You see, there are the inevitable costs involved in an award submission. These include an administrative entry fee, staff costs involved in collating the material, and the production costs of the final entry pack. With such high stakes, entering professional competitions is not for the faint hearted or for those who think they may not come up to scratch. There is intense scrutiny over every aspect of the business. We are compelled to enter various “Property Awards” for the introspection performed by ourselves and assessments by highly regarded judges who sit on the awards panels. Sales and Services under the spotlight We believe that annually reviewing the Callaways award submission raises our game. The award platforms present an open playing field and we have to make sure that we keep up-to-date with innovation and best practice within the national and local (Brighton & Hove) estate agency sector. This can mean embracing social media as a route to market, making available the latest app, and being up-to-date with any legal changes, which is all good news to your – our customers. We use the award ribbons as part of our marketing collateral. The buying public like the fact that the company has been endorsed by well-known brands e.g. “Telegraph” , “Rolls Royce”, “Google” to name a few. We have evidence that this has positively influenced Vendors’ and Landlords’ decision making process. Success breeds success These then are the key reasons why I believe you should look for an Award winning estate agent. Moreover, our employees are another group of beneficiaries! They too benefit from such an accolade. Individuals grow in confidence as they bask in reflected glory that their company is capable of excelling over some very strong contenders within the highly competitive UK property market. Fellow industry professionals giving us a proverbial ‘pat on the back’ is the greatest trophy there is. For great service, delivered by professionally qualified and motivated individuals look out for industry recognised estate agents (with their award ribbons) in your area. To experience our award winning service visit http://www.callawaysestateagents.co.uk or call 01273 735237.