“Moving v Selling”

Many estate agents put substantial emphasis on their ability to find a buyer.  They highlight this as a primary reason to sell through them.  But for one moment, let’s consider the distinction of moving v selling.

We believe in going far beyond this. In many ways, finding a buyer is the easy bit! Most switched-on agents have access to most of the buyers in the market.  This is done primarily via their advertising in the press, website, portals, and social media. As a result, this enables them to build a large database of registered buyers.

But the issue is not actually about selling. For most people it’s about moving. Selling your home is only one component of the process.  For most it’s not as exciting as the buying component! An Agent’s sales success and their investment in technology and advertising will always be important to vendors.  However, there seems to be a huge gap in estate agency that provides the reassurance homeowners deserve when they are moving.

Moving v Sales Fall-throughs

On average about a third of sales arranged in England and Wales fall through prior to exchange of contracts.  Our own fall-through rate is substantially below this. The chances of a sale failing to exchange can be considerably reduced.  This happens when the seller’s agents are as concerned about the whole move in context as they are about the sale in isolation. So often, it is issues relating to linked sales or purchases that can be the cause of problems, be they legal, structural or emotional.

Celebrate Moving

Our aim is to make the process of buying and selling be the celebration it should be, rather than the daunting process it often is.  So when you speak to one of our property professionals, don’t be surprised to find them as interested in your moving plans as they are in your sale. Because that’s what meaningful and relevant service is all about!  It’s the difference in moving v selling.

Would you like to work with a committed and accountable agent who will actually help you move?   Please contact us for an initial chat on 01273 735237 or enquiries@callaways.co.uk .