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Marketing

Marketing

Search for properties

To buy or to rent?

Property type

Minimum price

Maximum price

Minimum bedrooms

Routes to Market

Property Owners, including Vendors and Landlords, can expect a full media package (subject to Terms & Conditions). Callaways Estate & Letting Agents utilise a combination of media including Rightmove, Local Press, Sussex Life, and new media Facebook and Twitter to reach buyers and tenants wherever they hang out.

Matching System

Brighton & Hove Council has published the various areas in the City where 'For Sale/To Let' boards are disallowed.  We have to be fully pro-active to encourage prospective buyers and tenants to view your property - we actively market your property by phone, email and in person, selling the benefits to encourage viewings - and ultimately Offers. Brochures are more recently sent by email.  

 

 

Bespoke Marketing

In response to feedback from our clients we have created a pick and mix of marketing options that our vendors can select to market their property in Brighton & Hove. After an initial consultation with our marketing consultants who advise on preparing your property for sale, identification of target markets a tailored marketing plan is created. The agreed strategy is then executed for an agreed period of time and then a scheduled review takes place. Monitoring and evaluation takes place throughout the Campaign and the effectiveness of each marketing initiative independently assessed against enquiries, viewings and offers. The strength of this inititive is the partnership element between agent and vendor. Budgets and timecales are agreed in advance, success is measured by the impartiality of data and if required corrected measures again agreed in consultation with the client are put in place.

 

Home Staging

Preparing your home for sale

You wouldn’t sell a car without giving it a thorough clean and spruce up so why even contemplate not doing the same for your property! “Home Staging” is the term now widely used to describe the action of getting your home ready for sale by ensuring the presentation is the best it can be. Staging a property for sale means making the most of its best features, maximising the sense of space and light, and presenting it in a way which appeals to the maximum number of potential buyers. Buying a property is mainly an emotional not rational purchase and therefore we work with independent specialists who will review your property and make sure it has buyer appeal. Callaways are pleased to work with interior designers and to offer this service to our clients.