The Property Advertising Myth

The Property Advertising Myth

“The Property Advertising Myth”

As a property comes on to the market, it would not be unreasonable to assume that the instructed estate agent will post the property details on various property portals and wait for the enquiries to roll in (especially in the aftermath of Brexit and the BorisBounce we’re all waiting for!).

However, this approach is somewhat simplistic!  We take a much more strategic and proactive approach to handling new buyer enquiries.  There is a fallacy surrounding adverts in that many people think that a property sells as a direct result of the publication of its corresponding advertisement.  This is simply not true in most cases.

In fact, the overwhelming majority of buyers who enquire about a specific property do not go on to buy it – they buy something else instead.  This is because only limited information can be conveyed in an advertisement, such as price, location, accommodation and condition.  Yet the decision to buy is usually much more complex and personal and is something that cannot adequately be assimilated until the buyer actually visits the property.

A property enquiry is the starting point…

So while it is important to choose an agent who advertises extensively on the main property portals i.e. Rightmove, Zoopla, Prime Location, On The Market etc, it is more important to choose an agent who knows what to do with an enquiry than simply putting the buyer on a mailing list!

A professional agent will use good adverts to attract buyers, and then use their skill, training and judgement to help the buyer identify the right property – which in all probability will not turn out to be the one about which they initially enquired. This effective method is one of the reasons why we enjoy such an excellent ratio of new applicants to sales agreed, to our clients’ substantial advantage.

Why not join them?  Call 01273-735237 or teamsales@callaways.co.uk  now to arrange a confidential appraisal so that we can provide you with a highly relevant strategic marketing proposal.