The Power of Pre-Marketing your Property

The Power of Pre-Marketing your Property

“The Power of Pre-Marketing your Property”

We believe there is a strong argument for creating maximum exposure for a property during its time on the market.  Much of our effort and resources are spent achieving the right exposure in the right places.

However, we find that one of the most powerful ways of securing a fast sale at a high price can actually result from minimal exposure – or rather exposure only to a select few!

It works by taking advantage of the fact that people enjoy being offered something on an ‘exclusive’ basis.  This is especially when it is a property that is genuinely “just about to come on to the market”.

So we often offer our new instructions “off-market” to our pre-registered “hottest” qualified buyers first.  This results in a number of recent sales that were never even advertised!  Additionally, we let potential buyers know that we have properties that don’t appear on our website or any portals.   This generates curiosity and a feeling that the buyer could be missing out on something good by failing to register with us.  They can then gain access to a potentially popular property with little or no competition.

The prices achieved using this method tend to be good as well, as buyers of such a property know that it is unlikely that the seller would consider anything below the asking price during these early days of marketing.

Change of circumstances

We find that many sellers like the idea of an initial period of quiet marketing, especially in instances of a marriage break up, a death in the family, a prominent house in a small village, financial difficulties, etc.  There are many other reasons where people are reluctant to let it be known publicly that they are selling.   The concept also reduces the risk of overexposure or of the property “going stale” on the market.

Of course, it does rely on a strong register of qualified buyers, but that’s never been a problem for us at Callaways Estate Agents!

Call us on 01273-735237 or enquiries@callaways.co.uk